on the launch of Pattern, your new hair-care line.
-Thank you! -It is incredible. And what I love about this
is you have said that beauty in itself
is a form of activism. And I think that’s so smart.
Talk to me about that. -Well, I think it can be,
and it doesn’t have to be. But I do think for women
of color and people of color, the beauty industry
and the culture of beauty has been so steeped in
patriarchy and racism and sexism that our identity has not had
a place in that world, even though we have, in our own
lives, been rocking our hair and being who we are
in all of our glory. And so I feel like when you have
the courage and the power to truly be your authentic self and allow your hair
to be as coily and whatever those things are
that are so uniquely you, that it is a form of activism
in this day and age, and I hope we get to a place
where that’s not the case, but in the meantime,
I have a lot of hair. And it’s going to help support
you in your journey to healthy
and hydrated curls, coils. -Yasss! Give it to us! -Let’s let you have
juicy and joyful hair. Okay? -It can’t be easy to come up
with a hair-care line. That can’t be easy. How long
have you been working on this? How long have you been
dreaming about this? -Dreamt of it for 20 years.
-Dang. Okay. -Wrote my first version
of the hair-care brand pitch 10 years ago in 2008
when “Girlfriends” finished. It’s taken me 10 years
to make this happen. And then, once I really
got things cooking, 74 samples I tried in 6 months. In and out of the shower —
-You personably tried? -Yes, and our panel. But me, personally,
if it didn’t work for me, it wouldn’t go to the panel. And I figured out that the
easiest way for me to express what was working and what wasn’t was to make videos while
I was in the shower using them. So I would make, like,
four videos per shower, which was insane. -How are you so good
with your phone? I need to know. -Oh, I’m really good.
-I can see that. -I live alone. I’m single. So you got to figure
this [bleep] out. Oh, excuse me.
-No, go for it. -I also know
how to move furniture. If you cut a washcloth in four,
you can put heavy furniture under each four
and move it around. -Wait. -I also know
how to fix a toilet. Turn off the water behind
the toilet. I can do it all. -I love everything about this. -Single lady.
Gotta figure it out! [ Cheers and applause ] -I love that you took videos
in the shower. We have one of
these sample videos. You made so many of these.
-Yeah, look at it. -Too watery in its consistency. It’s not quite there yet,
but it’s pretty good. It did not rinse out
quite the way I would like. There’s not enough pumping
and curl activation, but the slippage and
the hydration is really good. I look like I made a Beats app. And I just finished being
in the club with the suds. Meantime,
that was a conditioner. That one did not make it
through. It was a sudsy conditioner.
-I love that you’re delivering as if this is, like,
the most important TED Talk. You’re like, “Let me annunciate so all y’all can hear
everything I’m saying.” -It was very important.
-I get it. -Making sure
these formulas work. It’s not a joke.
I’m not selling garbage. I’m selling good stuff!
-Amen. We love it. I feel like we got
so much in common. -We have so much in common.
-Because I also do things in the shower that are,
like, a little strange. -What do you do in the shower?
-This is, like, on a normal day. What I do in the shower is —
-This is not gonna — -This is Sparta! [ Laughter ] I mean, I’m not getting roles
in real life, so in the shower,
I’m, like, really famous, so — -Oh, my God. Okay. I’m gonna
ask some questions now. You should come sit
on the couch. What exactly was going on there? -I just — I think that scene
from “300” is so cool. -Oh, and you were redoing — -I was redoing it for
the audience in the shower. -Did I not see that movie?
Is it in the shower? -No.
-Oh, you put it in the shower. -Yes.
-A-ha! -I’ve also done “Fast and
the Furious” in the shower. -Are you serious?