Doctors around the world use these endoscopy
devices to operate on damaged knees – a high tech medical tool made by Rudolf Medical
company in Tuttlingen. Yvonne Glienke heads a company that helps
promote the regional medtech cluster. She scouts for new markets and makes contacts. One challenge is the US market under President
Donald Trump. “The companies here are taking the trade barriers
in stride that Trump wants to put in their way.” Some 400 companies in the Tuttlingen region
are focused on exports, and their biggest market is the United States. The Rudolf company is among them. It uses robots to manufacture surgical instruments. These scissors have a special design. They’re
rust-free and can be mass produced. More than 70 percent of them are sold abroad. These scissors were made by Ulrich Rudolf’s
grandfather more than 100 years ago. Since then, the company has survived many
an economic crisis. Today Rudolf offers some 4-thousand different
products. Tuttlingen supplies hospitals around the world. “If we stopped exporting from the Tuttlingen
area, the US would have a big problem. Blocking exports would surely backfire. Technologically, the US is definitely not
at the same level as the Tuttlingen area in terms of in-house production of medical technology.” 200 kilometers away, the Herrenknecht company
is also focused on exports. Herrenknecht builds tunnel boring machines. This one has just been completed and is on
its way to the Brenner Pass in Italy. Each tunnel boring machine is one-of-a-kind,
made to order for the customer. The US market is promising for Herrenknecht. The country is in need of new roads and tunnels. But for the time being, a maximum of only
10 machines per year make it over to the US. Company founder Martin Herrenknecht is constantly
on the go, visiting contruction sites around the world. If Trump puts up trade barriers, the specialty
machines by Herrenknecht will find use elsewhere. “Yesterday I flew from San Diego, changed
planes in San Francisco, and in 10 hours I was in Germany. But it’s not just air travel that has made
the world really small – also IT networks, computers and cell phones – we’re
all interlinked. Now there’s no going back, even though you
might be able to slow it down a bit. But whoever slows down the process loses out.” Back in Tuttlingen, the Rudolf company has
invited business partners from France and the US to visit its production facilities. They’re looking for new collaboration opportunities
in Germany. Rudolf exports to 85 countries. Carl Graeb travelled here from Minnesota. The German consultant knows the American medical
technology market inside and out. “Nobody wants protectionism. There are about 700 medical technology firms
in the Minneapolis-St. Paul area – international companies like 3M, Medtronic, Boston Scientific,
St. Jude – all of them operating globally. Not a single firm is interested in isolating
itself, either within or outside the market.” If Donald Trump gets his way, protectionism
would disrupt long-established business ties. But people are still remaining calm – at least
here in provincial Germany, where exporters value good old fashioned common sense.

The success of ‘made in Germany’ | DW English
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6 thoughts on “The success of ‘made in Germany’ | DW English

  • June 14, 2017 at 11:40 pm

    quality is still the mark of Germany!

  • June 18, 2017 at 9:20 pm

    German companies Are Awesome 😎 I'd like to see more segments on Small and Medium German companies /Mittelstand

  • January 9, 2018 at 5:15 am

    "where exporters value good old fashion common sense…" somehow I don't find this video anti-Trump when it's just stating the obvious

  • February 4, 2018 at 3:27 pm

    The German technology is one of the best.
    I think that the German technology only lose to the japonese technology.

  • November 27, 2019 at 4:06 pm

    軟件业 Rhin Ms office. 10 License 2k € /ans. new PC sales. 25M every ans. Valley. no. use. Orc. 登

  • November 27, 2019 at 4:11 pm

    500b€ as. MicroS ie. 5% Export. 登


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