this past September at heydays we took the opportunity to sit down with artic cats new VP of snowmobiles Craig Kennedy our valued snow tracks viewers have had many questions about the changes at artic cat so be prepared to learn a lot earliest memory of you know my passion for snowmobiles probably rose back to I can remember sitting in seventh grade and getting in trouble because I was sketching snowmobiles instead of doing my homework easy to wear where my passions are I'm a power sports nut I've been on motorcycles since I was five years old came up riding snowmobiles ATVs everything that had a motor went fast got into engineering field I applied up to artic cat on February 4th of 1997 I started in tigershark actually working on water craft as a design engineer jumped into the dirt side of business as we took down the water craft a tiger shark business so I led the team through most of the development of the Wildcat role they gave me the opportunity ATV wheeled side of the business as the product manager when Textron came in and was given the opportunity to join the organization as vice president of snowmobiles and international business where I'm at today we needed to drill down with Craig on this exceptionally hot topic precisely why did Textron removed the Arctic Cat name from Arctic Cat off-road vehicles and more importantly do they intend to do the same thing with the snowmobiles in the future let's just be really clear artic cat on snowmobiles is going to remain for many many years to come there is no intent for us to reel able the artic at snowmobiles whatsoever I can confidently tell you there is no Textron branding that's going on on the Arctic at snowmobiles so we are artic cat that is a strong requirement from the very top of the Textron organization all the way down we asked Craig straight up how does Textron feel about jumping into the snowmobile business extremely passionate about this product they are extremely passionate and excited for the capabilities and the strength of of what our Tcat means as a brand and other product we wondered how big of a job it would be to integrate Textron into arctic cat and artic cat into Textron I'll let Craig explain Thief River Falls our main facility has not only been able to progress with what we have for products today but we're also taking on more products that actually were coming out of Textron offroad lineup we were seeing the Stampede products come up and the new havoc launch is gonna be built up in Thief River Falls as well along with that the engines that are currently available from the Textron offroad side of the business which was done in Germany is now being moved over to our st. Cloud Minnesota facility it's no secret Yamaha builds a lot of four-stroke motors for artic cat and that artic cat builds a lot of snowmobiles for Yamaha in Thief River Falls there's been quite a bit of scuttle about whether or not this relationship will continue I asked Craig to comment we are dedicated to that relationship we see a lot of progression happening we see even greater involvement than what we have today and a continued dedication to building that relationship stronger over the upcoming years what I can tell you is that we've got a lot of great things that we're working on together you guys should really look forward to what we've got coming interestingly the big news from artic cat and molly uri team is not about four-stroke engines it's about an all-new two-stroke engine made by artic cat we pushed Craig for his take on the future of two-stroke engines at artic cat I would say the snowmobile industry as a whole has both very clearly that the two-stroke is brutally important because of its power-to-weight ratio and what it's capable of doing in order for us to be successful we're gonna have to continue on that pathway and really drive that artic cat has been heavily invested in racing since the company's inception we wondered with Textron holding the purse strings if they will be as equally invested with racing in the future racing is a development opportunity for us a chance to try new things to really you know stretch our wings to inter place that we can go and try some things to see if it works or it doesn't Kirk Hibbert or a rusty bird sitting in your slot with you getting creative and coming up with these new ideas you're bound to found find some that you know really add to the substance of what your production vehicles can be you know it's just making it more robust of what the capability what the strengths what the overall view of where Thief River Falls and the artic cat brand is going to be for the future and and in that it's going to be very solid and very strong with Textron ownership and Craig Kennedy at the controls we asked Kennedy what the next few years look like for artic cat snowmobiles you know really it comes down to having robust plans robust product plans and where you want to go for the future it's going to take some leap frogging it's going to take some some big changes it's going to take some great new ideas when I look at at our organization I feel confident that we have an extremely strong capable team hasn't gotten a chance to open their mind spread their wings as far as they really can and that's what we're going to see in the future we're we're gonna take the gloves off we're going to apply some strategy really we're gonna we're gonna turn the organization loose and come up with some great new ideas for the future so I would tell you to stand by and hold on to your seatbelt if you enjoyed the video that you've just watched like it and then subscribe to our page for more great content from snow tracks TV

The Future of Arctic Cat Snowmobiles
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31 thoughts on “The Future of Arctic Cat Snowmobiles

  • July 29, 2019 at 5:08 pm
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    Talking a lot of arctic smack here.

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  • July 29, 2019 at 5:08 pm
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    Only unttil Textron sells it off after they drain it out. Textron just sold snother Ski Doo.

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  • July 29, 2019 at 5:08 pm
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    Arctic Cat is hanging on by a thread,Textron will sell them off in a couple short years.

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  • July 29, 2019 at 5:08 pm
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    The future of attic cat snowmobiles 🚽

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  • July 29, 2019 at 5:08 pm
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    I've always thought cats were a bit expensive. I finally could afford a 98 sno pro in 2018. Better late than never.

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  • July 29, 2019 at 5:08 pm
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    Ask Polaris how they did when Textron took them over! Don't believe a word of it.

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  • July 29, 2019 at 5:08 pm
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    Give us are Suzuki engines back !

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  • July 29, 2019 at 5:08 pm
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    Everyone that grew up riding in the 80s and 90s loves 2 stroke mx bikes quads and of corse snow machines. They sound… smell… and pull are an instant addiction. That pull thru them power ban is intoxicating to almost all guys. Guys smile with acceleration.. it's fun.. and nothing gives you that instant power like a 2 stroke..

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  • July 29, 2019 at 5:08 pm
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    thanks for uploading this!

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  • July 29, 2019 at 5:08 pm
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    Yea..AC can't compete..You pay more for a AC and get a lot less..Polaris or BRP is the way to go, but if you work on your own sleds..Then it's easily polaris..It's engineered to be worked on easily..BRP and AC both expect you to bring it back to the dealer and spend a fortune..You ever try changing brake pads on a BRP sled..3 hour job if you have the tools..Polaris brake pads you can change on the trail with no tools at all..Polaris all around are the best sleds..And I'm not brand loyal to nothing..

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  • July 29, 2019 at 5:08 pm
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    It is amazing to think that I live 1 hour away from the biggest sled company in us/ articat and only live 1 hour 30 mins away from where the Polaris are made

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  • July 29, 2019 at 5:08 pm
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    Ski doo and Polaris are running laps around Cat. Or should I say yamacat

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  • July 29, 2019 at 5:08 pm
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    Arctic cat will beat ski doo and Polaris in speed any day. But when it comes to back country riding in deep powder, arctic cat will never stand a chance

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  • July 29, 2019 at 5:08 pm
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    My Gen4 has a blown motor and crank and the motor is on backorder! Im extremely pissed! 1300 miles and now its down for who knows how long!

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  • July 29, 2019 at 5:08 pm
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    maybe they can put some decent hand warmers on them for a change, tired of replacing garbage hand warmers.
    unbelievable

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  • July 29, 2019 at 5:08 pm
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    Listen you stupid idiots if it wasn't for arctic cat the Polaris and Ski Doo wouldn't have any thing to copy ,look back at the history of arctic cat .

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  • July 29, 2019 at 5:08 pm
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    So. When you designed the SxS, did you intentionally design it to catch on fire? And do you expect to bring that feature into the snowmobile world?

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  • July 29, 2019 at 5:08 pm
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    2011 z1 turbo 8500 miles. Other than losing a couple of bogey wheeles I have not had one problem. Never blown a belt or changed a plug. Change the oils every year and it will run forever. I’ve read people are getting over 20 thousand plus miles on them.

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  • July 29, 2019 at 5:08 pm
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    The snowmobile industry has been gouging the working class men and women too long. We now have OTHER ways to enjoy the snow ex: SNOWBIKES, mini's etc. Drop your prices or we will find other ways to enjoy the snow, including rebuilding older sleds to new condition. It's a LOT MORE COST EFFECTIVE, BIG THREE!!!!!!!!!!!!!

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  • July 29, 2019 at 5:08 pm
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    He should have said at the end “Plug in your tether and hang on, your in for one hell of a future”.

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  • July 29, 2019 at 5:08 pm
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    This is a reasonably decent video on the decline and eventual demise of a company that lost its way and went insane partnering with whomever might extend the pain as long as possible… If Enron had made snowmobiles…

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  • July 29, 2019 at 5:08 pm
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    why is that old man dressed like a teenager?

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  • July 29, 2019 at 5:08 pm
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    The list of the best brands of snowmobiles:Yamaha, brp, polaris, artic cat

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  • July 29, 2019 at 5:08 pm
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    What does Textron not have their hands in

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  • July 29, 2019 at 5:08 pm
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    And im just here with a 82 bravo wich is on my channel😂😂😂

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  • July 29, 2019 at 5:08 pm
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    BRP is king and they making better fast reliable machines and the public is talking notice .

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  • July 29, 2019 at 5:08 pm
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    Sounds like you're struggling to come up with a product to be better than Polaris

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  • July 29, 2019 at 5:08 pm
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    Doesn't Textron own Polaris?

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  • July 29, 2019 at 5:08 pm
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    Produce a vintage line. Early 70’s Sleds were the best . You’d well tons

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  • July 29, 2019 at 5:08 pm
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    Blah blah blah, just another corporate shrill.
    Time will tell if this company goes up…..or most likely down the tubes.

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