THE MALL AT U-TC IS STEPPING UP ITS GAME THIS
YEAR WITH AN ICE RINK AND MOVIE NIGHTS. SNNS KRYSTEL KNOWLES LACES UP HER SKATES FOR
A CLOSER LOOK.THE COMPETITION IS FEARCE BETWEEN E-COMMERCE AND THE MALLS… WHILE SITES LIKE AMAZON ARE EXPANDING .. MALLS
ACCRDING TO CREDIT SUISSE A FINANCIAL SERVICES COMPANY PREDICTS 25 PERCENT OF MALLS will
SHUT ITS DOORS BY 2022…. MILLENIAL SHOPPERS LIKE HALEY SPRINGER ARE
STEERING AWAY FROM SHOPPING ONLINE this year… “I GO TO THE MALL OFTEN BUT I DON’T BUY THINGS
OFET, I CAN TRY THINGS ON AND SEE THEM INPERSON” LAUREN CLARK, SAYS MALLS NEED TO BE A STEP
AHEAD OF THE CHANGING TIMES “MALLS ADAPTING TO CONSUMERS
WANT ALL IN ONE” NATIONAL RETAIN FEDERATION ESTIMATES ABOUT
69 PERCENT OF AMERICANS WILL SPEND SOME SERIOUS CASH..164 MILLION PEOPLE ARE SHOPPING DURING
THANKSGIVING WEEKEND… SU: MALLS ARE HOPING TO ATRACKING MORE TRAFFIC
BY ADDING OUTDOOR ICE RINKS TO THE WHOLE SHOPPING EXPERIENCES
TO ATTRACT CONSUMERS LIKE SPRINGER.. RETAILERS NEED TO STEP IT UP .. and PROVIDe
SOMETHING NEW “OUTSIDE ACTIVITIES LIKE THIS , ITS NICE WE
DON’T USUALLY GET THE WHOLE ICE EXPERICEN IN FLORIDA”
CLARK BELIEVES THE OLD FASHION WAY LEAVING TECHNOLOGY AT THE DOOR IS STILL THE WAY TO
GO… “MALL STILL LEVERAGE ON E-COMENRECE, YOU GET
TO LEAVE WITH THE ITEM” NRF REPORTS THAT 23 PERCENT OF SHOPPERS ENJOY
THE MOST THE HOLIDAY DECORATIONS WHILE SHOPPING… IT DOESN’T HURT UTC MALL HAS AN OUTDDOR ICE
RINK EITHER.. IN SARASOTA KRYSTEL KNOWLES SNN SUNCOAST NEWS
NETWORK..

SNN: UTC Mall adds seasonal ice rink and attraction
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