(hip hop melody)
– The Nike Air Huarache is another one of those genius sneaker designed by the great Tinker Hatfield. The shoe has been on Nike’s
bestseller list for years and it shows no signs of
losing its popularity. In this video, you’re going to learn about the shoe’s water skiing origins and why Nike almost decided
not to release a silhouette. But hey, my name’s Nacho. On this channel, we make dope videos on sneaker culture, sneaker history. If you guys enjoy the
videos, consider subscribing, and let’s get into this video, guys. In 1989, the design of
the Nike Air Huarache was conceived during a water skiing trip taken by Tinker Hatfield. He was impressed by the
water skiing booties he was wearing, which were made out of a special material called neoprene. Hatfield was struck with inspiration. The neoprene bootie in a water ski fits a bunch of different people, so I’m thinking, that’s kind of cool. That’s one of the problems
we have with shoes. They really don’t conform
to different shapes of feet very well. Neoprene does that. After the water skiing
trip, Tinker Hatfield returned to his studio, filled with ideas. He resurfaced days later with a sketch of what would later become
the Nike Air Huarache. The first person that Hatfield showed this early sketch to was, none other than, the late Sandy Bodecker,
who would later become known for developing Nike’s
skateboarding division. When Hatfield showed the sketch to Sandy, Sandy declared it the sneaker of the gods. He went on to clarify his
bold statement by saying, “Yeah, this is what Zeus would wear, “or Mercury, or somebody.” Sandy Bodecker thought
that the shoe looked like an ancient sandal. His initial comments to the
design mentions gods and Zeus, which hints at an ancient European sandal. But when it came time to name the shoe, they took inspiration from Mexico’s ancient sandal, the huarache. Since I speak Spanish,
(latin music) I’m gonna teach you how to really say it. You say, “wah-rah-che.” But obviously, nobody in the
sneaker world calls it that, so we’re just gonna stick to huarache, the Nike Air Huarache. These elaborate handmade
sandals feature a leather upper that’s woven with individual pieces through holes pounded into the sole. The invention of the
huarache is often attributed to the Mayans but could have
easily been the Aztecs, too. They were constantly
at war with one another and their cultures clashed. Throughout the years, they
have been worn by farmers in rural parts of Jalisco,
Michoacan, and Yucatan. Huaraches did not yield to the
European invaders’ influence, but instead, have persisted and evolved as an artisanal craft across Latin America over the last several centuries. (hip hop melody)
The Nike Huarache broke a number of conventional
ideas in sneaker design. It had no heel counter, opting instead for the distinctive harness-like
strap, exoskeleton support. Not to mention, it also used neoprene, which had never been done
before in a running shoe. The shoe was one of the lightest runners available for the time period. It only weighed 9.5 ounces, which was crazy to think about in 1991. Tinker Hatfield was so sure
of his innovative design, that he decided not to put
any Swooshes on the sneaker. He wanted the shoe’s
uniqueness to speak for itself. Here’s a quote from Tinker
regarding the decision to omit the Swoosh branding. “It didn’t need a Swoosh, because
people knew that only Nike “could think of the crazy
idea and then pull it off.” Despite its genius
design, believe it or not, the Nike Air Huarache
almost never existed. Yes, Tinker Hatfield was
certain that the shoe was the next big thing, but
when Nike began to shop around the prototype to potential distributors, nobody placed any orders. The shoe was just too
different, too unusual. It was looking like Nike
would have no choice but to shelf the Huarache. Hatfield breaks down what happened next, “One of our product
managers actually thought “it was awesome, and without
proper authorization, “he signed an order to build 5,000 pairs, “even though there were no orders. “He stuck his neck way out there. “He saw what I saw and
he took those 5,000 pairs “to the New York Marathon,” “not a place you typically
went to sell shoes, “and then sold them in like three days “at the Exhibition Hall. “They went like hot cakes. “In a month we went from zero orders “to half a million pairs.” When the shoe released in 1991, advertisements for the
Huarache included the iconic, “Have you hugged your foot today” poster, and a two-page ad in
the Sports Illustrated that boldly stated, “The future is here,” which, funny enough,
turns out to be very true since the Huarache’s technology, designed by Tinker Hatfield, is still being used by Nike, today. In 1992, Hatfield and the team at Nike realized that the innovative
design of the Huarache could easily be adopted
to the basketball court. Well, I’ll just sort
of take the same idea, and transfer it into both a cross training shoe
and a basketball shoe. And just like that, the Nike
Air Huarache Flight was born. The model was very much a
departure from the bulky style basketball sneaker Nike
was producing back then. The shoe was made famous by
the legendary Fab Five squad from the University of Michigan, which consisted of Chris
Webber, Jalen Rose, Juwan Howard, Jimmy King, and Ray Jackson. Thanks to the nationwide
exposure from the Fab Five, the Huarache’s multi-faceted
technology was a major success. All throughout the 90’s, Nike continued to prioritize enhancements and borrowing the use of
Air Huarache technology. The shoes even ended up on the soles of TV star, Jerry Seinfeld. Nike also made a commercial
with Olympic gold medalist, Michael Johnson, and even gave
Andre Agassi his own model. Scottie Pippen rocked the Huarache tech with the neoprene-centric
Nike Air Dynamic Flight version of the shoe. A pivotal moment for the
Nike Huarache technology happened when Eric Avar, the designer for the Kobe Nike
line, created the Nike 2K4, which is widely considered by many, as one of the best basketball
playing sneakers of all time. This was Kobe’s go-to, before
he had is own signature shoe. Kobe famously wore the
2K4’s in the Laker colorway during the NBA finals in 2004. In recent times, the Nike Air Huarache has been the canvas for
collabs with brands like Stussy, Undefeated, and Nice Kicks. Nike is still putting massive
funds behind the silhouette. It’s now sold over
4,000,000 pairs worldwide and is even considered
a casual shoe nowadays. Moms love them, sneakerheads love them, the people love them. Maybe this shoe’s just having
one big resurgence right now, but I’m willing to bet
that the legacy of the shoe will continue to live
on throughout the years. What do you guys think of the Huarache? Have you ever tried the
neoprene stock for yourself? I’d say it’s one of the
most comfortable shoes Nike ever put out. If you’re interested in copping a pair, peep the links in the description box. All right guys, thank
you guys for watching. Like, comment, subscribe, the whole nine, and have a great day. See you on the next one. Peace. (jazz music)

Sneaker of The Gods: A History of Nike Air Huarache

100 thoughts on “Sneaker of The Gods: A History of Nike Air Huarache

  • September 5, 2019 at 7:32 pm
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    Yessss!! Finally!! Amazing video Nacho!!! Greetings from Chile✌️

    Reply
  • September 5, 2019 at 7:40 pm
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    Great vid as always. 👌

    Reply
  • September 5, 2019 at 7:44 pm
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    noice

    Reply
  • September 5, 2019 at 7:46 pm
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    Thanks for posting such a good YouTube channel keep pushing I can see you getting far 🤘🤘🤘

    Reply
  • September 5, 2019 at 7:46 pm
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    Love your vids!!! 👏🏻

    Reply
  • September 5, 2019 at 7:48 pm
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    Keep doing these videos these are what the people are tuning in for, you have a special niche run in, breath it, live it. Get quality research and please keep going live you channel ✋

    Reply
  • September 5, 2019 at 7:52 pm
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    I hate this shoe so much, but I like Nike history and watched lots of your videos love it.

    Reply
  • September 5, 2019 at 7:54 pm
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    Dope shoe wish it was wide foot friendly

    Reply
  • September 5, 2019 at 8:04 pm
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    just wanted to say – i love your vids and sneakers ..
    i’ve learnt so much from these so, thank you

    Reply
  • September 5, 2019 at 8:05 pm
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    another banger

    Reply
  • September 5, 2019 at 8:11 pm
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    The black huaraches and the white huaraches for women look better than the ones made for men in my opinion.

    Reply
  • September 5, 2019 at 8:16 pm
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    The white yellow and blue ones in the thumbnail pic are straight FIRE. Great video as usual Nacho.

    Reply
  • September 5, 2019 at 8:18 pm
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    Good looking shoe in my opinion, never tried on a pair tho. Anyways great vid Nacho I really enjoyed it. Keep it up man

    Reply
  • September 5, 2019 at 8:19 pm
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    Early GNG!

    Reply
  • September 5, 2019 at 8:33 pm
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    This video made me wanna cop the huarache

    Reply
  • September 5, 2019 at 8:49 pm
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    awesome video bro. keep up with the good work!!

    Reply
  • September 5, 2019 at 8:55 pm
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    Great information, Nacho, and the huaraches are some of my favorites running kicks, especially the ‘Scream Green/ Blue’ colorway. 😎

    Reply
  • September 5, 2019 at 9:14 pm
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    Do more of these please🥇🥇🥇🥇🥇

    Reply
  • September 5, 2019 at 9:15 pm
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    Huaraches can match almost anything

    Reply
  • September 5, 2019 at 9:16 pm
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    Love these vids man. Such good insight. Keep up the good work. Man I avoided this shoe as it’s so common in the uk. After watching the vid I’m like 🤔

    Reply
  • September 5, 2019 at 9:29 pm
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    Everyone wears huaraches but they’re never hyped or even talked about for that matter, thanks for another amazing video essay

    Reply
  • September 5, 2019 at 9:38 pm
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    Great vid love your channel

    Reply
  • September 5, 2019 at 10:16 pm
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    Just copped the Miami colorway Huaraches, love this shoe. Would love a history of the Nike Blazer or Puma Clyde/Suede!

    Reply
  • September 5, 2019 at 10:35 pm
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    It’s been months we need a sneaker shopping video

    Reply
  • September 5, 2019 at 10:40 pm
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    These videos are very interesting and high quality! Keep up these videos my guy 👍🏽🙌🏽

    Reply
  • September 5, 2019 at 10:43 pm
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    Another great video about a great shoe.

    Reply
  • September 5, 2019 at 10:43 pm
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    De niño recuerdo que le trajeron un par de huaraches verdes con amarillo a mi primo. Me encantaban. No los volví a ver físicamente hasta hace unos 3 años mas o menos aquí en México. Se han vuelto a poner de moda aquí, a diferencia de en Estados Unidos , que nunca han dejado de estar.

    Reply
  • September 5, 2019 at 10:47 pm
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    I’m lucky enough to own a uk13 purple punch from 1991 factory paces deadstock only minor separation and mint leathers it’s insane this shoe has changed my life from childhood school shoe in all black leather to collection now I’ve rover 75 pairs kingkoistore always looking for anything huarache, art posters etc etc etc

    Reply
  • September 5, 2019 at 10:51 pm
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    Thank goodness ive been really curious about the history of air huaraches. I swear i never saw these growing up

    Reply
  • September 5, 2019 at 11:20 pm
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    I have aj1 royal air max 97 90 and air force one all are iconic shoes but ı wear the most huarache because ıts too comfy and easy to wear (ı have all black one)

    Reply
  • September 5, 2019 at 11:30 pm
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    Very good video keep up im waiting for another one 👍🏻

    Reply
  • September 5, 2019 at 11:49 pm
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    I had the pair In The thumbnail and all black completely destroyed both

    Reply
  • September 6, 2019 at 12:19 am
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    Up until recently I saw these kicks and wanted to know more ab thanks for the video

    Reply
  • September 6, 2019 at 12:43 am
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    😫😫😫 didn’t mention the huarache baseball cleats

    Reply
  • September 6, 2019 at 1:10 am
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    Definitely a shoe I’ve kept my eye on but I just never try on lmao I always gravitate to the other side of the store lmao
    Anyone pick up any sneakers recently?

    Reply
  • September 6, 2019 at 1:17 am
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    I like normal Huarache more than air Huarache since I'm more of a runner and when I run, the shoes feel amazing.

    Reply
  • September 6, 2019 at 2:53 am
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    This vids are the coolest!!!
    Thanks for covering this really important part of the sneaker culture that “not so many people” really know!
    I mean, what i find more interesting about a pair of kicks isn’t the hype. It’s the storytelling, the way design gives you hints to the ages and the culture and the way you empathize with the stories they tell.
    I would LOVE to see some Nike Tailwind, Nike Daybreak, Nike Elite or some Retro Running like those.
    Greetings from Mexico City!

    Reply
  • September 6, 2019 at 3:21 am
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    I ONLY LIKE THE 93' MODELS✌🏾

    Reply
  • September 6, 2019 at 4:19 am
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    🗣 🇲🇽

    Reply
  • September 6, 2019 at 4:55 am
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    Wait ! Your real name is “ Nacho “ !?!? But yea thanks for teaching me how to pronounce huarache.

    Reply
  • September 6, 2019 at 6:31 am
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    Thanks for teaching me how to pronounce it p. Now I’m gonna say it to all of my friends

    Reply
  • September 6, 2019 at 7:08 am
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    Love these series!

    Reply
  • September 6, 2019 at 11:45 am
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    Another absolute banger🙏🏾🙏🏾🙏🏾

    Reply
  • September 6, 2019 at 12:22 pm
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    GUARACHEEEEEE

    Reply
  • September 6, 2019 at 1:48 pm
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    I only get them in kid sizes because they look better lol

    Reply
  • September 6, 2019 at 3:17 pm
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    Best YouTube channel straight facts

    Reply
  • September 6, 2019 at 3:28 pm
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    Im surprised off white didnt do one in there style.

    Reply
  • September 6, 2019 at 4:22 pm
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    Nike Adapt x Huarache is next

    Reply
  • September 6, 2019 at 4:52 pm
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    Glade I picked up those purple punch when I had the chance there some history behind it 💯🔥‼️

    Reply
  • September 6, 2019 at 5:29 pm
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    Why arent the original huaraches on nike.com?

    Reply
  • September 6, 2019 at 7:09 pm
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    I came from the future this video is gonna blow up! Remember i said it.

    Reply
  • September 6, 2019 at 7:12 pm
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    That one guy who disliked the video doesn't understand shit

    Reply
  • September 6, 2019 at 7:24 pm
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    Excellent video man, this is really well made. I love Huarache's, I'm on my fourth pair as of right now. They're so good.

    Reply
  • September 6, 2019 at 7:54 pm
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    I got huraches and it is one of my fav shoe

    Reply
  • September 6, 2019 at 7:56 pm
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    Can you please do the History of Nike Air Max 95🙏🏽

    Reply
  • September 6, 2019 at 8:19 pm
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    Sneaker of the gods? OK

    Reply
  • September 6, 2019 at 8:29 pm
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    Dope video! Still waiting for a chuck Taylor video though..

    Reply
  • September 6, 2019 at 9:23 pm
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    Pretty G kickers.

    Reply
  • September 6, 2019 at 9:27 pm
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    i had the green and yellow joints when i was like 2…… sneakerhead for life lls

    Reply
  • September 6, 2019 at 9:58 pm
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    Only trainers I wear

    Reply
  • September 6, 2019 at 10:02 pm
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    Yeah this vid brings me back to high school. I had bought a use pair of OG’s off a friend and wore them so much they pretty much fell apart. Nice video 👍

    Reply
  • September 6, 2019 at 10:19 pm
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    1 of the best nikes efer!

    Reply
  • September 6, 2019 at 10:26 pm
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    Do a vid on NMDs or
    Ultra Boosts

    Reply
  • September 6, 2019 at 10:37 pm
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    Wé never heard about that shoes in France until 2015, we ALL had our Huarache pair in school, that shoe really came from nowhere but they left the French sneaker game one year later 🙃

    Reply
  • September 6, 2019 at 11:05 pm
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    Nice video Nacho! First video I've seen. And it was awesome! Subscribed! 🙌🏽

    Quick Suggestion: get a back light to eliminate the shadow of the background.

    Reply
  • September 6, 2019 at 11:08 pm
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    This was my favorite pair of shoes for 5 years

    Reply
  • September 6, 2019 at 11:10 pm
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    Been using wuaraches since day one! Right know I got 2 in my house in miami the 2k4 black and yellow and the all black russian floral and in my hometown in PR I got 2 pair of the original 94 basketball original colorway and the spurs color way with icey sole! 💪🏽 in total I had like more than 9 pairs! Great shoe!

    Reply
  • September 6, 2019 at 11:47 pm
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    True Masterpiece

    Reply
  • September 7, 2019 at 12:25 am
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    Now I'm subscribing 💯

    Reply
  • September 7, 2019 at 12:39 am
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    Michael Jordan Was The First Major Athlete to wear the huaraches 1991 on they first championship he even worded them in the parade in Chicago 91

    Reply
  • September 7, 2019 at 12:51 am
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    You had me from the thumbnail pic. Those are my favorite pairs of Huaraches. Doubled up on them.

    Reply
  • September 7, 2019 at 1:35 am
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    Huaraches are the shoes that got me into sneakers. I remember people used to take the sock liners out and wear them like slippers.

    Reply
  • September 7, 2019 at 1:35 am
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    It’s my favorite shoe easy

    Reply
  • September 7, 2019 at 1:51 am
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    Do jordan 11 please

    Reply
  • September 7, 2019 at 2:39 am
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    this is perfection

    Reply
  • September 7, 2019 at 3:54 am
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    Yea I have some and I love them

    Reply
  • September 7, 2019 at 4:53 am
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    I remember wearing my lilac ones (they’re bomb) and everyone thinking they were ugly !🙄 PERO NI SABEN LO QUE SE ESTAN PERDIENDO.😏

    Reply
  • September 7, 2019 at 5:37 am
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    your videos are so dope bro

    Reply
  • September 7, 2019 at 6:54 am
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    WAH-RAH-CHE!!!. finally .. love the video man.. got my pairs years ago and damn that shoes are comfortable.. feel weird then boost ot other shoes out there..

    Reply
  • September 7, 2019 at 7:10 am
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    Here before it goes on trending.
    Pd. You guys can just spam me with likes whenever it goes on trending & I'll know😎

    Reply
  • September 7, 2019 at 7:41 am
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    i have the huarache edge

    Reply
  • September 7, 2019 at 8:20 am
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    Do u deal with copyright strikes nacho??.
    I'm curious about this kind of content that uses clips….

    Reply
  • September 7, 2019 at 9:34 am
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    This is such a good channel. Great research and animations, Nacho!

    Reply
  • September 7, 2019 at 11:29 am
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    Huge love from Vietnam, i subscribed right after watching this video, it has a lots historical information. I love it so much. Keep going and im sure u guys will be successful more and more. Keep going guys pls!
    I really want to know about New blance, Karhuu, Asics,…cuz im keen on retro runners.
    People who see this comment should subcribe them, smash the like button and the bell to make sure you wont miss any new videos. 🔥❤️❤️❤️🔥🔥🔥🔥❤️❤️❤️

    Reply
  • September 7, 2019 at 12:25 pm
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    Brotha your god

    Reply
  • September 7, 2019 at 12:49 pm
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    I watched it while wearing them mine are all black

    Reply
  • September 7, 2019 at 1:01 pm
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    A pair of sneakers that I used to look at and hate now there being shipped to my house right now

    Reply
  • September 7, 2019 at 1:05 pm
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    The Huarache is still a dope sneaker. I was in Korea the first time I saw them and had to cop.

    Reply
  • September 7, 2019 at 1:44 pm
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    Great video mate!! 🔥🔥… Subbed 👍

    Reply
  • September 7, 2019 at 2:03 pm
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    i only wearr huarache

    Reply
  • September 7, 2019 at 2:53 pm
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    The Gripp are the shit

    Reply
  • September 7, 2019 at 3:32 pm
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    I love your videos and subbed. I think you’ve found your niche, and I hope your channel gets bigger. Btw I also loved the part where you showed how to properly pronounce Huarache. I can relate

    Reply
  • September 7, 2019 at 3:40 pm
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    Huaraches were part of my growing up in school and started to re-retro in 2014 and it was these Huarache retros that started me collecting sneakers. I have 200 pairs now and am into Jordan, Yeezy, Nike, Adidas, Human Race, Puma, Converse and Timberlands

    Reply
  • September 7, 2019 at 3:44 pm
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    I love the video, but i hate Huaraches, they are super out of style in the U.K

    Reply
  • September 7, 2019 at 3:52 pm
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    Nice vid. Nice input. Can u make a video about converse chuck taylor 70s?

    Reply
  • September 7, 2019 at 4:16 pm
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    Good vid

    Reply
  • September 7, 2019 at 4:28 pm
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    Great quality of video my man, really good stuff, you got a new sub!

    Reply
  • September 7, 2019 at 4:42 pm
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    The shoe of the THOTS

    Reply
  • September 7, 2019 at 5:47 pm
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    Love it since 1993..when I had my first green gold OG…

    Reply
  • September 7, 2019 at 7:09 pm
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    (Italian music plays)

    Reply

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