You don’t know what CEO means until you become one. It’s really “Chief Everything Officer.” My name is Sara Irvani. I’m the CEO of Okabashi Brands. I’ve spent 30 plus years running the factory and it’s time for a change. And Sara, the person who she is, raised her arm and said, “I can run it.” And it took me about 15 seconds to say, “done, deal.” When I started, I really tried to understand the story of Okabashi on a deeper level. My grandfather was actually the largest shoe manufacturer in Iran and from there he came to Buford. In the 1980s, when Okabashi was founded, about 60% of shoes were made in the US. Now it’s only around 1%. For my grandfather it was very important that you could talk to the people making the shoes, understand the quality, and I think that’s something that we didn’t think that we could keep if we moved our factories thousands of miles away. What matters is how something is made, what matters is who makes it. We’ve got about 63% women and we have a women’s leadership team. Sara has absolutely reinvigorated the company. We’re looking at how can we really be lean and mean and stay here in the US. And so one of the ways was to look at how can we utilize reusable materials so that you don’t have to throw away your scrap. And what was started out of necessity really yielded a process that’s very green and is sustainable. There are a lot of people who really care passionately about sustainability, about made in USA products. And it’s so important that we reach these people, that we tell them that we’re here and Google Ads allows us to do that. We figured out that made in USA has been one of the best performing search terms. You can take something that intuitively makes sense and then test it in the real world. And have the numbers to say what aspect of it works and what doesn’t. Currently 64% of our online sales come from Google Ads. In the last two years we’ve sold 320,000 more pairs of shoes since when I started and we sell over a million pairs of shoes per year. This relates to higher levels of activity in the factory, more jobs being created. I think that in terms of the amount of time that people stay with a company, that they really become part of the Okabashi family. I think it’s about how we make our shoes that we’re part of the remaining 1% of made in USA. Whether it’s our women’s leadership, or it’s us really at the forefront of sustainability. We are growing in a really real way, and I think Okabashi is really so much more than just a shoe company. It has a soul.

Okabashi: The next step in American made
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67 thoughts on “Okabashi: The next step in American made

  • May 13, 2019 at 3:55 pm
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    Excuse me?

    Reply
  • May 13, 2019 at 3:56 pm
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    So I think I'm first

    Reply
  • May 13, 2019 at 3:56 pm
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    me rn: omg yaas first!!
    me rn: sees views

    cries cutely

    Reply
  • May 13, 2019 at 3:56 pm
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    GoogleCanada Update Thanks

    Reply
  • May 13, 2019 at 3:56 pm
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    First commentaire😁😁😁😁

    Reply
  • May 13, 2019 at 3:59 pm
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    Kannada language ಸರ್ ನಾನುನೀಮವಂದೀಗೇ ಕೇಲಸ ಮಾಡಬಹುದಾ ಸರ್

    Reply
  • May 13, 2019 at 4:07 pm
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    Lovely

    Reply
  • May 13, 2019 at 4:07 pm
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    give me a job at google

    Reply
  • May 13, 2019 at 4:11 pm
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    BOA

    Reply
  • May 13, 2019 at 4:14 pm
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    good, very nice"

    Reply
  • May 13, 2019 at 4:26 pm
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    💌

    Reply
  • May 13, 2019 at 4:38 pm
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    Your video is a very inspiring and I happy your watching video mam thank you

    Reply
  • May 13, 2019 at 4:54 pm
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    here before 1000 views

    Reply
  • May 13, 2019 at 5:17 pm
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    Google assistant in Hebrew?

    Reply
  • May 13, 2019 at 5:22 pm
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    Oh cool, neat.

    Reply
  • May 13, 2019 at 6:03 pm
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    **1945:Hiroshima and Nagasaki**

    **2019:Okabashi**

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  • May 13, 2019 at 6:26 pm
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    岡橋

    Reply
  • May 13, 2019 at 6:34 pm
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    We should focus more on how to buy more africa or latin america made products , not us made. Trump has shown usa's real colour .

    Reply
  • May 13, 2019 at 7:23 pm
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    Hey Google I want tacos

    Reply
  • May 13, 2019 at 8:03 pm
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    Never heard of the brand tell now.

    Reply
  • May 13, 2019 at 8:12 pm
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    i ' m n o t a m e r i c a n

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  • May 13, 2019 at 8:34 pm
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    Beautiful ad.

    Reply
  • May 13, 2019 at 8:36 pm
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    I thought this is some Japanese content 😂😂 😂😉😉😉

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  • May 13, 2019 at 8:50 pm
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    Goodjob

    Reply
  • May 13, 2019 at 9:15 pm
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    Bom Trabalho e boas Vendas ! G

    Reply
  • May 14, 2019 at 2:02 am
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    I came, I saw,I conquered

    Reply
  • May 14, 2019 at 4:35 am
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    tôi nghĩ rằng bạn đã rất cố gắng điều hành tốt nó. Chúc bạn thành công

    Reply
  • May 14, 2019 at 10:16 am
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    👏👏👏👏

    Reply
  • May 14, 2019 at 5:04 pm
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    This video is amazing and I am so happy to work with Sara and be part of the Okabashi Family. Find out more about our products at www.okabashi.com.

    Reply
  • May 14, 2019 at 8:58 pm
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    This is not me for all your concerns out there this is somebody else using my identity

    Reply
  • May 15, 2019 at 8:21 am
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    9828764353 INTERCAST LOVE MARRIGE SPECIELIST AGORI BABA G
    AGORI BABA G BLACK MAGICSPECIELIST 9828764353
    HUSBANDWIFERELATIONSHIP 9828764353 PROBLEMSOLUTION SPECIELIST AGORI BABA G
    VASHIKARAN(CORRESPENDING) SPECIELIST.9828764353 AGORI BABA G
    PROFIT.FOR.LOSPECIIELIST.9828764353 AGORI BABA G

    Reply
  • May 15, 2019 at 6:10 pm
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    "it has a sole" ISWYDT XD

    Reply
  • May 15, 2019 at 8:01 pm
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    Xoysein Xoysein

    Reply
  • May 15, 2019 at 10:20 pm
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    LAYİK

    Reply
  • May 16, 2019 at 5:32 am
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    Do nothing day.

    Reply
  • May 16, 2019 at 1:10 pm
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    O gooogle não reconhece minha conta … não consigo recuperar não lembro minha senha e ninguém faz nada ….. tenho este e-mail deste 2014.

    Reply
  • May 16, 2019 at 3:49 pm
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    You may be made in the USA, but you're made in georgia. thus i have to boycott

    Reply
  • May 17, 2019 at 4:14 pm
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    I have 2 pairs and I just love them! Wearing Okabashi shoes is like getting a free foot massage all day!!!!

    Reply
  • May 17, 2019 at 9:25 pm
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    A máquina a máquina de lavar e ela não deu não eu quero é toque para celular

    Reply
  • June 5, 2019 at 4:32 pm
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    Zgood

    Reply
  • June 7, 2019 at 4:28 pm
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    Can we compete other countries for best prices?

    Reply
  • June 7, 2019 at 6:54 pm
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    Jrididmdk

    Reply
  • June 7, 2019 at 8:26 pm
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    Shoutafrica

    Reply
  • June 7, 2019 at 9:10 pm
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    I'm glad I watched this video. I'm proud to be an American I'm proud to buy American. I'll go over your catalog with my wife tonight. I'm so glad I watch this video thank you and I wish you much success

    Reply
  • June 12, 2019 at 4:33 pm
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    If you are going to have an overwhelmingly immigrant workforce — which it appears this company does — it is more "sustainable* — at least for the local environment, to make the shoes abroad. Importing goods is better than importing low wage, low skill workers.

    Reply
  • June 18, 2019 at 7:10 am
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    hi google

    Reply
  • June 21, 2019 at 8:09 pm
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    I LOVE, LOVE, LOVE Okabashi shoes and share this video far and wide!!

    Reply
  • June 21, 2019 at 8:33 pm
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    I love my OkaB sandals but I want the primary colors back!!!! Cobalt blues and beautiful bronzes! Bright colors again please!!

    Reply
  • June 28, 2019 at 11:21 pm
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    Awesome, I just bought a pair of the flip flops from Walgreens today. I had no idea what a great company this was when I made my purchase. After watching this video I almost wish I paid more. Now I'll get my wife and son a pair. Thank you for keeping jobs here in America!

    Reply
  • June 29, 2019 at 6:29 pm
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    Моё мнение по поводу Huawei нужно параллельно разробатывать опирационные системы которые есть в наличие у вас и разрабатывать свой вариант Huawei и так поступать всегда как только возникнут проблемы но не только с Huawei а также и со всеми корпорациями и не только с опироционными системами но и со всеми возможными вариантами 🗽🐧🔯💲💂🎩🎰🐜👍🎌📈🎯🏁🍔🎓🐓🌈🆗💯✔

    Reply
  • July 3, 2019 at 7:08 am
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    Google is a publisher not platform

    Reply
  • July 3, 2019 at 12:53 pm
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    TRUMP 2020 TRUMP 2020 TRUMP 2020 TRUMP 2020 TRUMP 2020 TRUMP 2020

    Reply
  • July 7, 2019 at 8:42 am
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    Hapusjukeri

    Reply
  • July 14, 2019 at 3:23 am
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    Ppll,.,,,,ñ,
    Bhhjuu

    Reply
  • July 17, 2019 at 9:01 am
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    หนังอาแค่

    Reply
  • July 21, 2019 at 4:02 pm
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    I am working more than 1 year. But my url does not accept please help me in verifying my property… I hope you will help me soon. Thank you: )

    Reply
  • July 28, 2019 at 9:37 am
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    Sanjay gupta very beautiful move

    Reply
  • July 29, 2019 at 8:20 pm
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    Google Google TV

    Reply
  • August 9, 2019 at 10:28 pm
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    Dead

    Reply
  • August 23, 2019 at 4:49 pm
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    Hi google i have got massage from you and you thanked me for the loyal user of google and i can gat the Samsung galaxy s ten or iPhone xs mex for only $1 so i have a question that how can i get my gift😟😟😟….please tell me..and help me for this🙏🙏🙏

    Reply

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