Nike SB: How Nike Conquered The Skateboarding Industry

100 thoughts on “Nike SB: How Nike Conquered The Skateboarding Industry

  • April 30, 2019 at 12:53 am
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    What was your favorite Nike SB Dunk Color way!?

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  • May 12, 2019 at 8:31 pm
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    Can you do a video on vans

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  • May 15, 2019 at 12:58 am
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    My first SB pair were olive green with the logo being sky blue, can't seem to find them anywhere now.

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  • May 15, 2019 at 1:43 am
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    Thanks for the video! I just cop my first dunk low last week 🙂

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  • May 15, 2019 at 3:06 am
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    I got sharks

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  • May 15, 2019 at 12:46 pm
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    Air C H O D E

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  • May 15, 2019 at 4:03 pm
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    Janoski's is pretty solid in this time for skaters ,its the go to nike sb shoe

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  • May 16, 2019 at 3:36 am
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    real sneakerheads got SBs tucked away waiting for this moment

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  • May 16, 2019 at 8:38 pm
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    Gino WHO!?

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  • May 16, 2019 at 10:41 pm
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    Nike collab with nipsey hussle the marathon would be dope

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  • May 17, 2019 at 1:50 am
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    I don't care who buys what brand or anything but only people that don't skate say "eee ess" about the shoes

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  • May 17, 2019 at 6:31 am
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    Still collecting Nike sb dunks slowly coping some 👍

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  • May 17, 2019 at 11:00 pm
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    Profit is the least scamful thing on this doomed planet. More profit simply means more brilliant makers and satisfied buyers. More profit simply means more happy and prosperous people.

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  • May 19, 2019 at 9:37 pm
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    The schimp isn’t that bad

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  • May 19, 2019 at 9:43 pm
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    I have some Nike SB FC Classics and their fucking clean as fuck

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  • May 20, 2019 at 2:41 am
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    Are you kidding me?!?
    Bring back my beloved Nike Dunk Lows!

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  • May 27, 2019 at 3:56 am
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    Smfh the air fucking chode!??!??!?!?!?!?!?

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  • June 6, 2019 at 3:43 pm
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    110% cut MY ADIDAS

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  • June 6, 2019 at 5:15 pm
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    Back in the day I actually skated in Air Force 1's until I saved enough to buy dunks and when I finally did I instead spent it on a pair of Air Jordan 1's it was worth it.

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  • June 9, 2019 at 2:49 pm
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    Peter Moore of Sega and Microsoft? Wow… Did not know that he worked on sneakers.

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  • June 15, 2019 at 9:04 pm
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    Gleaming the Cube. As a kid thats the movie that got me into skate boarding.

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  • June 15, 2019 at 9:42 pm
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    Nike is cool, I love rocking my AJ 4's and 5's, but they should have stayed the fuck out of the industry.

    They undercutted the competition through cheap labor costs and mass production in Chinese sweatshops. How is a core brand like Circa, Adio, or Axion supposed to compete with against Nike's $60 shoes that were produced with $25 BOM? Muska's CM line were at least $80 to $100, and they were produced using $65 worth of materials.

    This is the reason why no one wanted Nike in the skate shoe game. We have gotten to the point where the only competition they face is from Addidas and NB, both corporate brands.

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  • June 17, 2019 at 9:08 pm
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    love your videos!!! we want more 🤤🤤🤤🤤

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  • June 19, 2019 at 12:22 am
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    I laughed at the fact that people actually think Nike SB conquered the skateboarding…. cough VANS

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  • June 23, 2019 at 8:58 am
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    this video shows why vans succc

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  • June 23, 2019 at 6:42 pm
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    Where can i find the nike snak 🤔

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  • June 24, 2019 at 7:05 pm
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    I still collect and wear my sb glad the hype died make me feel a bit more unique

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  • June 27, 2019 at 11:45 pm
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    Only posers wear brand new skate shoes. They gotta look beat up.

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  • June 28, 2019 at 12:21 am
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    Just bought some Af2’s
    Close enough?!

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  • June 28, 2019 at 4:19 pm
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    Who decided to call a shoe a Choad?

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  • June 30, 2019 at 4:08 am
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    What the fuck am I doing it’s 6 AM

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  • June 30, 2019 at 7:51 am
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    i have nike sb too

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  • June 30, 2019 at 9:18 pm
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    So dope

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  • July 1, 2019 at 10:22 pm
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    6:48 a hueeevoooo hay balones del América en los united states

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  • July 3, 2019 at 6:17 am
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    Huraches did not resell lol

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  • July 3, 2019 at 9:01 am
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    Do janoski

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  • July 3, 2019 at 12:22 pm
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    i never had dunks but i had a koston 2 during my grade school days, it was my main skate shoes during that time and thats what i did wrong. After watching this video, im regretting i didnt take care of such hard to find shoes 🙁

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  • July 7, 2019 at 5:20 pm
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    Been collecting since 2012 mainly classic Nike models, been wearing dunks since 2007 been wearing blazers since 2009 and Jordan 1’s since 2010 all of which I skate now. Plus some other shit vans ice creams blah blah. Either way I say all that to say I’ve watched classic Nike models come in and out of style and tbh since the lobsters, Travis always showing off some rare ass dunks, and the upcoming SB collabs the hype will be back soon. I’m tryna get all I can now before the price jumps and I can’t hardly get anything anymore. It’s all a cycle. The only thing that stayed consistently expensive is yeezys. From 2009-2019 they always been too damn expensive.

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  • July 9, 2019 at 9:41 am
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    4:08 oh shit the pawn flow team

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  • July 10, 2019 at 2:35 pm
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    Okay how the hell do you make a video that talks about skating and mispronounce éS, I’m not hating or anything I’m just like come on, it’s one of the coolest brands out there. 😭

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  • July 14, 2019 at 4:29 am
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    Yo you got the wrong Peter Moore pic at 2:44, that's the current CEO of Liverpool FC

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  • July 14, 2019 at 5:50 am
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    Sell outs. Fuck you Nike. Take Colin K and shove it.https://www.youtube.com/watch?v=rFDKt7fcC1k

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  • July 17, 2019 at 3:24 am
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    Great video but it’s pronounced “S” not “E.S”

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  • July 28, 2019 at 6:19 pm
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    Bro how long are u . Just look at my shoes the choads

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  • July 29, 2019 at 12:59 am
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    monotone

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  • August 21, 2019 at 8:33 pm
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    Imagine back then just buying some retro 1s for $25 not knowing they'd be way more expensive in the future

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  • August 28, 2019 at 5:56 am
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    Aye bluhd im bouta cop some choads now 😂😂 fuck that caught me off guard

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  • September 4, 2019 at 3:46 am
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    The air choad no wonder no one would where them

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  • September 5, 2019 at 12:37 am
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    2:04 Denver skatepark

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  • September 7, 2019 at 6:57 pm
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    4:59 we were always sneaker head you ding-a-ling do you think we dress like Clown different colors n shit

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  • September 7, 2019 at 7:08 pm
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    This channel is dope!! Good stuff!

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  • September 8, 2019 at 5:14 am
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    Early 2000's i just entered the military and dunks was the shoe of choice for me and all my friends. They where cheaper then AF1's and there were more colorways as well! It's just a fly shoe to have!

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  • September 9, 2019 at 3:51 pm
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    🔥 my favorite sneakers ever

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  • September 10, 2019 at 9:30 pm
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    great video. much better than the vans one. love the content. coming from a skater. can't wait for the staple pigeon video if it hasn't been released yet. keep doing what you're doing. it's working!

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  • September 11, 2019 at 3:13 am
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    Coped some med Tiffany's off Ebay

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  • September 11, 2019 at 5:54 pm
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    Damn, I’m so glad I was born in the 80s and grew up in the 90s! The absolute best time to have been a skater…

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  • September 12, 2019 at 1:48 am
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    We're all my BMX guys and gals at

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  • September 12, 2019 at 4:58 am
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    Bro. I can see ur love for sneaker ❤️❤️

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  • September 13, 2019 at 12:48 am
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    I prefer dunks over jordans anytime. Too bad they are soooooo hard to come buy. If they are available, my 3rd world salary would not afford it.

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  • September 15, 2019 at 6:42 am
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    Air chode 😂😂😂

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  • September 16, 2019 at 4:55 am
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    SBs often have zoom air bags in the insoles.

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  • September 19, 2019 at 12:31 am
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    I only like the hi tops tho

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  • September 19, 2019 at 12:08 pm
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    You don’t skate, poser

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  • September 22, 2019 at 12:50 pm
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    YO!! WHY DOES THE SNAK LOOK LIkE SOME YEEZYs

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  • September 23, 2019 at 10:16 am
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    I have new Nike SB for sale from the 70s with original box and a book where they in.
    Who like to buy them?
    It's a collectors item.

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  • September 24, 2019 at 1:22 am
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    Beautiful

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  • September 24, 2019 at 2:43 am
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    3:00 Great music! What is it called?

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  • September 25, 2019 at 7:36 pm
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    pre nike sb era is dafuq

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  • September 25, 2019 at 7:41 pm
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    i once bought nike dunk sb for playin basketball. so comfy mannnnn…

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  • September 29, 2019 at 8:32 pm
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    I like the NIKE SB clothing line, but not their shoes.

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  • September 30, 2019 at 1:20 am
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    I still kept my Jedi's

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  • September 30, 2019 at 6:45 pm
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    Fuck Nike SB. They said they’d never be sold outside of a skate shop, then they broke their promise. Then once they broke their promise they gave big box athletic store special deals they wouldn’t give skate shops. They killed skate shops with their predatory business tactics. They made the skateboarding industry a lame corporate landscape of soda and jock companies. Then the hypebeasts that don’t skate or care about skateboarding just make them even cornier.

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  • October 5, 2019 at 3:30 pm
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    Ny dad owned a pair of nike sb grapes

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  • October 6, 2019 at 8:50 pm
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    Amazing video

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  • October 7, 2019 at 2:44 am
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    The air Snak looks similar to the Yeezy 700 magnets. Well played Kanye, well played.

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  • October 8, 2019 at 12:35 am
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    The day I find me some orange boxes at Ross my size… man that’ll be a great day

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  • October 8, 2019 at 6:04 pm
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    Imagine copping a pair of air chodes

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  • October 10, 2019 at 8:12 am
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    Great video! But you need to change the image of Peter Moore. The image you use in the video is Peter Moore (from the gaming industry EA and Xbox). Watch ESPN's 30 for 30 "Sole Man" here they interview the real Peter Moore who designed the Jordan 1 & 2 before Tinker took over.

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  • October 10, 2019 at 4:38 pm
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    these damn hype beasts and resellers…

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  • October 10, 2019 at 5:48 pm
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    the shoes were low quality

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  • October 11, 2019 at 5:26 pm
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    Bruh this info is exhaustive, thank you for the break down, classic stuff. I got 245 just Nike Dunks but still looking for a couple grails you showed here

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  • October 12, 2019 at 4:50 am
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    I don't know about the rest of the world, but in Australia a Choad is a lump of shit.

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  • October 14, 2019 at 10:44 pm
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    Thank you.

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  • October 16, 2019 at 12:27 am
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    oh yeah im a poser skateboarder guys i wear nikes

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  • October 18, 2019 at 10:10 am
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    Nike makes the worst skate shoes what are you talking about

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  • October 20, 2019 at 9:58 am
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    I never skated the SB but copped a free pair of Jordans. They were terrible to break in
    I loved the Chukka Lows, the Hermans, PJ Ladds. Anything minimal with decent protection but good board feel.

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  • October 20, 2019 at 5:00 pm
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    Nike Sb is making a resurgence. Which kinda stinks for me bc I like skating the shoes and they’re hard to get.

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  • October 21, 2019 at 6:39 am
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    Dunks are coming back rn lmao

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  • October 22, 2019 at 12:00 am
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    ayye I had the dino jr's when they dropped. They were flashy af but I loved them then

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  • October 22, 2019 at 12:44 am
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    Nike needed skateboarding

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  • October 22, 2019 at 3:08 am
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    Paul Rodriguez was def not one of the first Nike riders!

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  • October 24, 2019 at 9:44 pm
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    Do one on Adidas skate shoe's

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  • October 25, 2019 at 6:29 am
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    I am wearing dunks right now purple with gray

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  • October 26, 2019 at 10:32 am
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    What is the story of the nike sb lobster

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  • October 26, 2019 at 11:43 pm
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    Chode?!?!?!

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  • November 4, 2019 at 9:34 pm
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    Do something about Nike uptempo

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  • November 7, 2019 at 3:59 pm
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    which SB dunk have no fat tongue?

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  • November 8, 2019 at 9:19 am
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    Nice research but a huge factor in the distrust for nike and other big corp brands in skateboarding was the potential that they might pull out of the skateboarding scene if it became unpopular again. Skateboarding has had its ups and downs in the mainstream. That has caused both the hardware and softgoods sales to fluctuate, which have made certin big brands (adidas, nike 6.0 and even sketchers) dip in and out of the market leaving some well regarded skaters out of employment. I would argue that alot of the succsess that nike and adidas has had to do with their legacy riders and their further employment as you sorta suggested. Adidas still support and employ people like Mark Gonzales, Scott Johnsson and Paul Shier. Nike still sponsor Ianucci and work with Supa and Moulder(to my knowledge). By still keeping these people on the team they manefacture the idea that they´re in skateboarding and supporting their riders for the long haul which smaller footwear brands havent had the same possibility to do.

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  • November 8, 2019 at 4:28 pm
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    Do you ride a bikey or a bike?

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