Marketing has been kind of both of our Achilles heel a little bit. I originally thought Mailchimp was just for email and in the last I don't know few months Marissa has been using it for absolutely everything. All of a sudden it's asking me "Do you want to put this on Facebook as an ad?" Heck yeah that's so easy. We set up a Facebook ad that directly lead people to a landing page. They could put their email and immediately receive a welcome email from us. Since running the campaign together we've seen almost 250 percent increase in sign ups. And even more in terms of interest. Since using Mailchimp I feel so much more confident like I can really manage a lot of the marketing now. Like I got this.
Mailchimp's What's in Store: 17th Street Athletic Club