– So, what do we wanna know? We wanna know about Black Label? What is Black Label? What was Black Label? What was the idea behind Black Label? (static hissing) ♪ Side note ♪ ♪ Everybody in this
town wants to get down ♪ Black Label was a hallucinatory response to not wanting to get a job. (heavy rock music) And really what it was, was the 80s were comin’ to a close, and skateboarding was starting to die down again and morph and change. The landscape was rapidly changing. It had gone from all of these big-time arena vert skateboard contests
to a much more intimate, street-based diet, we’ll say. And John was smart enough. Ding, he heard the bell go off,
saw the writing on the wall, and knew that it wasn’t
gonna go on forever. (loud rock music) Initially, the original, who was it? It was Ricky Barnes. (loud rock music) Skip Pronier was the
Huntington Beach local who also rode for Black Label early on. He was one of the first riders. Shroeder and I were the pros. (loud rock music) Max Evans from San Diego. Shawn Martin from Northern
California, from Sacramento. My personal favorite label incarnation was when Dill and the gang got on. Dill was super, super young. We got Gino Iannucci out of Strong Island, New York, Long Island. (loud rock music) Tim Upson out of Connecticut. (loud rock music) Jim Gaggney out of Massachusetts. (loud rock music) Then John Cardial. (loud rock music) Oh, we had Randy Colvin was on that incarnation of the label. We had all these dudes from
all these different places. (loud rock music) And they were all really young. Lucero was out of his mind. I was fuckin’ batshit crazy. We were held up here in Orange County and running the company
out in Huntington Beach, and skating Belmars a lot, you know our kind of
skateboarding had come and gone, and John was trying to do the label and really make it about those guys. (loud rock music) Never be bought, never be sold, baby. (laughs) – [Man] Conceived on his own dime. Over thirty years of blood,
sweat, and beers later, Lucero’s still at it.

Loveletters Season 10: Black Label Love Note | Jeff Grosso’s Loveletters to Skateboarding | VANS

18 thoughts on “Loveletters Season 10: Black Label Love Note | Jeff Grosso’s Loveletters to Skateboarding | VANS

  • September 26, 2019 at 11:26 am
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    Wow love black label never knew Gino rode for you that’s so sick shoutout Woodpusherz skate team

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  • September 26, 2019 at 11:39 am
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    🖤🖤🖤

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  • September 26, 2019 at 11:54 am
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    sack label

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  • September 26, 2019 at 12:01 pm
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    D.P ?

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  • September 26, 2019 at 12:04 pm
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    So fake . You could see the wires and the CGI . Shake up Weeple.

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  • September 26, 2019 at 12:06 pm
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    Kristen svitak was a great member of their team, thanks kindly señor grosso, you seemed perfectly off your face in that clip. Bloody hell….

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  • September 26, 2019 at 12:12 pm
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    once again. wake up. smoke pot. love letters. skateboard.

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  • September 26, 2019 at 12:20 pm
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    Anyone ever see the video of Ben Rayburn shred Kelly Bellmars pool on that 80s pig deck. Best I have ever seen!

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  • September 26, 2019 at 1:15 pm
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    These fuck8ng love letters are getting fucking lame man. Geez. 3 minutes. After you did fucking five forty minutes ones to prep for olympics. Come on. This is obvious. You're not picking your shit. Tour being told what to say grosso. Damnnnn. Done looking forward to these… dag

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  • September 26, 2019 at 1:25 pm
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    Jason Adams =Black Label legend

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  • September 26, 2019 at 1:26 pm
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    All hail cardiel

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  • September 26, 2019 at 1:41 pm
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    Black Label Deathstar was my first tattoo.

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  • September 26, 2019 at 2:14 pm
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    Why is this episode so short, this should be at least a one hour episode, such a great brand , on all levels ❤️😤

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  • September 26, 2019 at 2:39 pm
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    Fuck yeah Black Label!

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  • September 26, 2019 at 2:57 pm
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    Cardiel with the free but heavy hitting hands🔥🔥🔨

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  • September 26, 2019 at 3:17 pm
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    LABEL KILLS!

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  • September 26, 2019 at 3:20 pm
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    Cardiel and trujillo were in Livingston Scotland nearly 20 years ago, seeing those dudes rip our park was what got me skating.

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  • September 26, 2019 at 3:22 pm
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    Never be Bought Never be Sold !

    Reply

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