[MUSIC PLAYING] When you think about Michigan,
particularly in Detroit where we are, you think
about a continued sense of perseverance. This building, I think,
represents that incredibly. And for us to be a part
of bringing it back from it being shuttered
for over 30 years to something that’s going to
be a shining gem in the city is just really a great
example of that perseverance. The thing that sets
Michigan apart from the rest of the Midwest is beauty. Hard work, dedication,
never giving up– I think you have to have
a sense of stubbornness to live in Michigan. You have to be resourceful. You have to be hardy. You have to be able
to do something with your hands and your mind. I think hard work makes you a
better person, simple as that. Our state’s to the point, now,
where companies produce and buy things from in-state companies
instead of going out of state. We’re offering that product now,
where Michigan companies are coming to us to build things. The tools in our shop are
really not that unique, and they’re pretty basic stuff. Most of it you’d find
in an average shop class in a high school– a lot of hand tools. What we rely on our business
is smart, intelligent, driven, skilled people. We’ve been doing these
youth-oriented programs in Chicago, and one of the
things we’ve been doing is bringing kids up to
Michigan to give them a chance to get out of their containers
that they’re in all the time, to get away from the
screen time all the time, and just really
connect to nature. [MUSIC PLAYING]

Hands In The Mitten
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5 thoughts on “Hands In The Mitten

  • February 20, 2014 at 7:05 pm

    Nice!!!!!! Moran footage was shot in Rogers City though,not world headquarters in Onaway

  • March 6, 2014 at 11:12 am

    Too bad the outsource to Mexico – check the labels – they say made in Mexico!

  • June 27, 2014 at 3:05 pm

    Awesome. We love how this video represents different cities that are part of the beautiful state of Michigan!

  • January 23, 2015 at 4:41 pm

    America needs to get back to this state of mind.

  • March 8, 2015 at 5:51 pm

    I only ware charhartt, and I live in grand rapids Michigan,. I work out side year round, thanks charhartt


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