THAT THEY ARE INVESTIGATING. THE HURRICANES OWNER TOM DUNDON IS HERE TO TALK WITH US. WE NEEDED THAT SEASON. WE PUT TOGETHER A PRETTY GOOD TEAM. WE LIKE TO GET REWARDED FOR THAT. PEOPLE PACKING THE STREETS DOWNTOWN RALEIGH. THERE IS A PIG AS AN UNOFFICIAL MASCOT. YOU GOT A LOT OF PEOPLE EXCITED. GOING INTO THE NEW SEASON, HAVE TO KEEP THAT ENERGY GOING. HOW WILL YOU BE ABLE TO DO THAT? IT IS HARDER TO GET BETTER NOW THEN IT WAS WHEN WE FIRST GOT HERE. WE GOT A LITTLE BETTER AND WE JUST HOPE THAT IF YOU ARE GOOD EVERY NIGHT, IT MAKES PEOPLE INTERESTED AND THEY WANT TO WATCH AND GET EMOTIONALLY INVESTED WITH THESE GUYS. AND IT IS EXCITING TO HAVE ANY KIND OF PROFESSIONAL SPORTS TEAM. NO MATTER WHERE YOU ARE IN THE COUNTRY. THAT IS GREAT. IT TAKES A LOT OF PRIDE IN THE AREA AND THE RELATIONSHIP TO THAT TEAM. THAT HAS TO BE A GOOD FEELING TOO, AS AN OWNER, TO KNOW THAT THE PEOPLE HERE ARE STARTING TO CARE ABOUT YOUR BRAND. THAT WAS SORT OF THE BIG THING WE IDENTIFIED. CLEARLY PEOPLE ARE GOING TO CARE IF YOU WIN. WE WANTED TO MAKE SURE THAT IT WAS SOMETHING THE CITY AND THE PEOPLE COULD BE PROUD OF. SO THE LOGO AND THE BRAND NEEDED TO MEAN MORE THEN IT MEANT FOR A WHILE AND THAT IS WHAT WE ARE STRIVING FOR. OF COURSE THE ACTUAL FACILITY WHERE YOU PLAY MAKES A DIFFERENCE TOO. YES. WE HAVE THE NEW SCOREBOARD WHICH YOU WILL SEE AS PEOPLE GO THERE. IT CHANGES THE ATMOSPHERE. THE CITY AND THE AUTHORITY THAT RUNS THE ARENA WAS VERY NICE TO GET THAT DONE. SO THIS IS COMING YOUR HOME AWAY FROM HOME. WHAT DID YOU EXPERIENCE HERE? SINCE YOU HAVE BEEN GOING AROUND RALEIGH. IT IS PRETTY SIMILAR. I TEND TO PREFER THE SOUTH. IT IS PRETTY FAR NORTH BUT IT IS STILL SOUTH. IT IS A NICE AND EASY PLACE TO BE. OBVIOUSLY YOU HAVE TO HAVE SOME ENJOYMENT PERSONALLY AS THE OWNER. THERE HAS TO BE BUSINESS BUT IF THERE IS NOT AN EMOTIONAL TIE INTO A MAJOR SPORTS TEAM, IT JUST CAN’T BE THERE. THAT IS ALL I CARE ABOUT OR THINK ABOUT. IF YOU WIN, IT HELPS. BUT TODAY I THINK YOU HAVE TO WIN AND CREATE SOME CONNECTION. LIKE HAVE THE PLAYERS MORE ACTIVE. DO SOMETHING WITH THE BRAND. SO YOU ARE TALKING ABOUT MORE THAN JUST HOCKEY. ULTIMATELY PEOPLE THAT REALLY LOVE THINGS OR GET EMOTIONAL ABOUT THINGS, IT WON’T JUST BE BECAUSE YOU PLAY GOOD HOCKEY BUT HAS TO BE OTHER STUFF TOO. AND PEOPLE WANT AND EXPERIENCE THESE DAYS. YOU CAN’T JUST BE SITTING AND WATCHING. WE ARE GETTING THERE. I KNOW YOU ARE A BUSY GUY.

Carolina Hurricanes owner Tom Dundon stops by CBS 17
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